I. July In-Residence Sessions

July 13: Customer Centric Marketing

July 14: Customer Lifecycle

July 15:  Customer Profitability

July 16: Information Technology and CRM

II. Distance Sessions

1. July 18: Customer Economics

2. July 25: Lifetime Value Analysis

3. Aug. 1: RFM Analysis

4. Aug. 8: Evaluating Models: Lifts and Gains

5. Aug. 15: Marketing Analytics

6. Aug. 22: Predictive Models: Logistic Regression

7  Aug. 29: CRM in Practice: Strategic Marketing Initiatives

8. Sept. 5: Predictive Models: Decision Trees

9. Sept. 12: Do's and Don'ts!

The Journey's End